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The Wellington/Manawatu &
Wanganui Travel Market
by Alasdair
McIntyre, 17th July 2007
In the year ended March 2007, the Wellington/Manawatu & Wanganui market (comprising the urban centres of
Central Wellington, Lower Hutt, Palmerston North, Porirua, Wanganui and
Upper Hutt) accounted for 17% of New Zealand's total population of 4.2 million but
a below average 15% of all overseas travel departures.
In the same twelve month
period, a total of 289,100 residents of the Wellington/M/W region
departed on overseas trips representing 1
overseas trip per 2.4 head of population. This
compared with the national average ratio of 1 overseas trip per 2.2 head
of population.
In the year ended March
2007, the Wellington/M/W resident was slightly more likely to travel overseas on
"holiday" at 43% of all departures than the national average of 42%. On the other hand, the
Wellington/M/W traveller
was less likely to travel overseas for "VFR" reasons at 30% than the national average of
31% and more likely to travel overseas for "business" at 20%
than the national average of 19%.
In the twelve
month period ended March
2007, 52% of Wellington/M/W overseas departures were bound for
Australia as their "area of main destination" (compared with
the national average of 50%), with 11%
leaving for Asia and 10% for Europe. Just 4% of all
Wellington/M/W overseas
travellers were heading for Fiji in the twelve month period under review
with 6% bound for the "other" South Pacific Islands.
WELLINGTON/M/W TRAVEL TO AUSTRALIA
In the year ended March 2007, total Wellington/M/W departures to Australia, as "area
of main destination", declined by 2% with "holiday" and "VFR"
travel down 3% and 4% respectively and departures for "business"
reasons down 0.4%. The Wellington/M/W share of total New Zealand travel to
Australia in the twelve month period was recorded at 16%.
WELLINGTON/M/W
TRAVEL TO ASIA
Total
departures to Asia from the Wellington/M/W market increased by 7% in the year
ended March 2007, with "holiday" travel up 19% and departures for
"VFR" reasons up 13%, while "business" travel fell by
15%. The Wellington/M/W share of total New
Zealand travel to Asia in the twelve month period was recorded at 14%.
WELLINGTON/M/W
TRAVEL TO EUROPE
Wellington/M/W travel to
Europe, in the year ended March 2007, rose by 11%
with "holiday" and "VFR" departures up 20% and 13%
respectively and "business" travel up 2%. The
Wellington/M/W
share of total New Zealand travel to Europe in the twelve months ended
March 2007 was recorded at 19%.
WELLINGTON/M/W
TRAVEL TO NORTH AMERICA
Total
departures to North America from the Wellington/M/W market
declined by just 0.4% in the twelve month period under review, with "holiday"
and "VFR" travel down 1% and 12% respectively and
departures for "business" reasons up 11%. The
Wellington/M/W share of total New
Zealand travel to North America in the year ended March 2007 was recorded
at 16%.
WELLINGTON/M/W TRAVEL TO FIJI
The
Wellington/M/W market travel to
Fiji fell by 13% in the year ended March 2007, with "holiday"
and "business" departures
down 18% and 10% respectively, while "VFR" travel increased by
24%. The Wellington/M/W
share of total New Zealand travel to Fiji in the twelve month period under
review was recorded at 12%.
WELLINGTON/M/W TRAVEL TO THE OTHER SOUTH PACIFIC ISLANDS
In the year ended March 2007, total Wellington/M/W departures to the "other"
South Pacific Islands, as "area of main destination",
increased by 12% with "holiday" travel up 23% and "VFR" and
"business" travel down 2% and 1% respectively. The
Wellington/M/W
share of total New Zealand travel to the "other" South Pacific
Islands in the twelve month period ended March 2007 was recorded at 13%.
Each quarter, asmal new
zealand travel provides a full analysis of New Zealand outbound
travel by all regional markets and purpose of trip. asmal new zealand travel's
fifty page analysis of the New Zealand outbound travel
market is published
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