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The
Nelson/Marlborough/Westland Travel Market
by Alasdair
McIntyre, 28th August 2007
In the year ended March 2007, the Nelson/Marlborough/Westland market (comprising the
main urban centres of Nelson, Blenheim and Greymouth) accounted for 4% of New Zealand's total population of 4.2 million but
a below average 2.6% of all overseas travel departures.
In the twelve month period under review, a total of 48,944 residents of the
Nelson/Marlborough/Westland region
departed on overseas trips, representing 1
overseas trip per 3.4 head of population. This
compared with the national average ratio of 1 overseas trip per 2.2 head
of population placing Nelson/Marlborough/Westland in sixth place for overseas travel penetration of its market population .
In the year ended March
2007, the Nelson/Marlborough/Westland resident was
more likely to travel overseas on
"holiday" at 47% of all departures, than the national average of 42%. On the other hand, the
Nelson/Marlborough/Westland traveller
was much less likely to travel overseas for "business" reasons at
14% than the national average of 19%.
In the year ended March
2007, 59% of all Nelson/Marlborough/Westland overseas departures were bound for
Australia as their "area of main destination" (compared with
the national average of 50%), while 11% headed for Europe and 7% for
Asia. 6% of all Nelson/Marlborough/Westland overseas
travellers were bound for North America in the twelve month period, with
6% also leaving for the "other" South Pacific Islands and
4% for Fiji.
Nelson/Marlborough/Westland
TRAVEL TO AUSTRALIA
In the year ended March 2007, total Nelson/Marlborough/Westland departures to Australia, as "area
of main destination", increased by 3% with "holiday" travel
up 1% and departures for "VFR" and "business"
reasons up 3% and 8% respectively. The Nelson/Marlborough/ Westland share of total New Zealand travel to
Australia in the twelve month period was recorded at just over 3%.
Nelson/Marlborough/Westland
TRAVEL TO ASIA
Total
departures to Asia from the Nelson/Marlborough/Westland market increased by
7% in the year
ended March 2007, with "VFR" travel down 4% and departures for
"holiday" and "business" reasons up 6% and 9%
respectively. The Nelson/Marlborough/Westland share of total New
Zealand travel to Asia in the twelve month period was recorded at less
than 2%.
Nelson/Marlborough/Westland
TRAVEL TO EUROPE
Total
departures to Europe from the Nelson/Marlborough/Westland market
declined by 9% in the year
ended March 2007, with "holiday" and "VFR" travel down 14% and
2% respectively and departures for "business" reasons up 21%. The
Nelson/Marlborough/Westland share of total New
Zealand travel to Europe in the twelve month period was recorded at 3%.
Nelson/Marlborough/Westland
TRAVEL TO NORTH AMERICA
Total
departures to North America from the Nelson/Marlborough/Westland market
fell by 8% in the twelve months ended March 2007, with "holiday"
and "VFR" travel down 10% and 35% respectively and departures for "business"
reasons up 30%. The Nelson/Marlborough/ Westland share of total New
Zealand travel to North America in the year ended March 2007 was recorded
at 3%.
Nelson/Marlborough/Westland
TRAVEL TO FIJI
Nelson/Marlborough/Westland
travel to
Fiji declined by 30% in the year ended March 2007, with "holiday"
and "business" departures
down 30% and 66% respectively and "VFR" travel up 28%. The
Nelson/Marlborough/Westland share of total New Zealand travel to Fiji in the twelve month period under
review was recorded at less than 2%.
Nelson/Marlborough/Westland
TRAVEL TO THE OTHER
SOUTH PACIFIC ISLANDS
In the year ended March 2007, total Nelson/Marlborough/Westland departures to the "other"
South Pacific Islands, as "area of main destination",
declined by 3% with "holiday" travel down 7% and departures for
"VFR" and "business" reasons up 15% and 14%
respectively. The Nelson/Marlborough/Westland share of total New Zealand travel to the "other" South Pacific
Islands in the twelve month period ended March 2007 was recorded at just
over 2%.
Each quarter, asmal new
zealand travel provides a full analysis of New Zealand outbound
travel by all regional markets and purpose of trip. asmal new zealand travel's
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