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The
Central Auckland Travel Market
by Alasdair
McIntyre,
3rd July 2007
In the year ended March 2007, the
Central Auckland market (comprising the major cities of Auckland,
Manukau, North Shore and Waitakere) accounted for
32% of New Zealand's total population of 4.2 million but
an above average 45% of all overseas travel departures.
In the same twelve month
period, a total of 837,000 residents of the Central Auckland region
departed on overseas trips representing 1
overseas trip per 1.6 head of population. This
compared with the national average ratio of 1 overseas trip per 2.2 head
of population.
In the year ended March
2007, the Central
Auckland resident was less likely to travel overseas on
"holiday" at 38% of all departures, than the national average of 42%. On the other hand, the
Aucklander
was slightly more likely to travel overseas for "VFR" reasons at
32% than the national average of 31% and much more likely to travel on "business" at 22%, than the national average of 19%.
In the year ended March
2007, 44% of Central Auckland overseas departures were bound for
Australia as their "area of main destination", with 16%
leaving for Asia and 8% Europe. 7% of the region's overseas
travellers were bound for Fiji in the twelve month period and 8% heading
to "other" South Pacific Islands.
CENTRAL AUCKLAND TRAVEL TO AUSTRALIA
In the year ended March 2007, total departures to Australia, as "area
of main destination", grew by 3% with "holiday" travel down
0.3% and "VFR" and "business" travel up 2% and 6%
respectively. The Auckland share of total New Zealand travel to
Australia in the twelve month period was recorded at 39% - up by one
percentage point on the year ended March 2006 ratio.
CENTRAL AUCKLAND
TRAVEL TO ASIA
Total
departures to Asia from the Central Auckland market increased by 2% in the
twelve month period under review, with "holiday" and
"business" travel down 2% and 1% respectively and departures for
"VFR" reasons up 5%. The Auckland share of total New
Zealand travel to Asia in the year ended March 2007 was recorded at 56% -
marginally down on the March year 2006.
CENTRAL AUCKLAND
TRAVEL TO EUROPE
Central
Auckland travel to Europe, in the year ended March 2007, increased by 9%
with "holiday" departures up 7% and departures for "VFR"
and "business" reasons up 13% and 8% respectively. The Auckland
share of total New Zealand travel to Europe in the twelve months ended
March 2007 was recorded at 39% - up one percentage point on the year ended
March 2006.
CENTRAL AUCKLAND
TRAVEL TO NORTH AMERICA
Total
departures to North America from the Central Auckland market declined by
6% in the twelve month period under review, with "holiday"
travel down 12% and and "VFR" departures unchanged with
"business" travel up 8%. The Auckland share of total New
Zealand travel to North America in the year ended March 2007 was recorded
at 44% - down by more than one percentage point on the March year 2006.
CENTRAL AUCKLAND
TRAVEL TO FIJI
The Central
Auckland market's travel to Fiji, in the year ended March 2007, increased
by 10% with "holiday" departures up 7% and departures for "VFR"
and "business" reasons up 24% and 2% respectively. The Auckland
share of total New Zealand travel to Fiji in the twelve months ended March
2007 was recorded at 55% - up by six percentage points on the year ended
March 2006.
CENTRAL AUCKLAND
TRAVEL TO THE OTHER SOUTH PACIFIC ISLANDS
In the year ended March 2007, total departures to the "other"
South Pacific Islands, as "area of main destination", rose by
17% with "holiday" travel up 26% and "VFR" and
"business" travel up 9% and 7% respectively. The Auckland
share of total New Zealand travel to the "other" South Pacific
Islands in the twelve month period was recorded at 53% - up by one
percentage point on the year ended March 2006.
Each quarter, asmal new
zealand travel provides a full analysis of New Zealand outbound
travel by all regional markets and purpose of trip. asmal new zealand travel's
fifty page analysis of the New Zealand outbound travel
market is published
in full interactive Acrobat format and delivered to subscribers by e-mail.
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