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The Waikato/Bay of Plenty Travel Market
by Alasdair
McIntyre, 10th July 2007
In the year ended March 2007, the Waikato/Bay of Plenty market (comprising the urban centres of
Hamilton, Rotorua and Tauranga) accounted for 16% of New Zealand's total population of 4.2 million but
a below average 11% of all overseas travel departures.
In the same twelve month
period, a total of 213,500 residents of the Waikato/BoP region
departed on overseas trips representing 1
overseas trip per 3.1 head of population. This
compared with the national average ratio of 1 overseas trip per 2.2 head
of population.
In the year ended March
2007, the Waikato/BoP resident was
more likely to travel overseas on
"holiday" at 46% of all departures, , than the national average of 42%. On the other hand, the
Waikato/BoP traveller
was much less likely to travel overseas for "business" reasons at
15% than the national average of 19%.
In the year ended March
2007, 53% of Waikato/BoP overseas departures were bound for
Australia as their "area of main destination" (compared with
the national average of 50%), with 10%
leaving for Asia and 9% for Europe. 6% of all
Waikato/BoP overseas
travellers were bound for Fiji in the twelve month period under review
with 7% heading for the "other" South Pacific Islands.
WAIKATO/BoP TRAVEL TO AUSTRALIA
In the year ended March 2007, total Waikato/BoP departures to Australia, as "area
of main destination", fell by 3% with "holiday" and "VFR"
travel down 8% and 2% respectively, with departures for "business"
reasons up 4%. The Waikato/BoP share of total New Zealand travel to
Australia in the twelve month period was recorded at 12%.
WAIKATO/BoP
TRAVEL TO ASIA
Total
departures to Asia from the Waikato/BoP market increased by 8% in the year
ended March 2007, with "holiday" travel up 17% and departures for
"VFR" and "business" reasons up 0.1% and 6%
respectively. The Waikato/BoP share of total New
Zealand travel to Asia in the twelve month period was recorded at 9%.
WAIKATO/BoP
TRAVEL TO EUROPE
Waikato/BoP travel to
Europe, in the year ended March 2007,
declined by 2%
with "VFR" departures down 8% and departures for "holiday"
and "business" reasons up 1% and 22% respectively. The Waikato/BoP
share of total New Zealand travel to Europe in the twelve months ended
March 2007 was recorded at 11%.
WAIKATO/BoP
TRAVEL TO NORTH AMERICA
Total
departures to North America from the Waikato/BoP market fell by 1% in the twelve month period under review, with "holiday"
and "business" travel down 14% and 4% respectively and
departures for "VFR" reasons up 16%. The Waikato/BoP share of total New
Zealand travel to North America in the year ended March 2007 was recorded
at 12%.
WAIKATO/BoP
TRAVEL TO FIJI
The Waikato/BoP market's travel to
Fiji declined by 9% in the year ended march 2007, with "holiday" departures
down 14% and departures for "VFR"
and "business" reasons up 24% and 27% respectively. The Waikato/BoP
share of total New Zealand travel to Fiji in the twelve month period under
review was recorded at 12%.
WAIKATO/BoP TRAVEL TO THE OTHER SOUTH PACIFIC ISLANDS
In the year ended March 2007, total Waikato/BoP departures to the "other"
South Pacific Islands, as "area of main destination",
increased by 29% with "holiday" travel up 29% and "VFR" and
"business" travel up 19% and 11% respectively. The Waikato/BoP
share of total New Zealand travel to the "other" South Pacific
Islands in the twelve month period ended March 2007 was recorded at 12%.
Each quarter, asmal new
zealand travel provides a full analysis of New Zealand outbound
travel by all regional markets and purpose of trip. asmal new zealand travel's
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