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The 60 Years and
Over Holiday Travel Market
by Alasdair
McIntyre, 12th September 2007
In the year ended March 2007, the 60 years and over age group accounted for
16.7% of the total New Zealand population of 4.2 million - up from a
15.2% share in 1997. In numerical terms, this market segment has
grown by 20% over the past ten years.
In the twelve month period under review, a total of 126,760 residents in
the 60 years and over age group departed overseas on "holiday"
trips - up 7.5% on the year ended March 2006, and representing a below average 16% of the total outbound
"holiday" market.
Thus the 60 years and over age group possesses a slightly below average travel
penetration at 1
overseas holiday trip per 5.4 head of population. This
compared with the national average ratio of 1 overseas holiday trip per
5.2 head
of population.
While
the population base of the 60 years and over group has risen by 20% in
the past ten years, the holiday travel penetration has also improved from a ratio of 1 overseas holiday trip per
7.6 head of population in the
year ended March 1997. This has enabled the group to achieve a 68%
increase in "holiday" departures in the ten year period,
compared with the national average growth rate of 46%.
In the year ended March
2007, 54% of all 60 years and over of age overseas "holiday" departures were bound for
Australia as their "area of main destination" (compared with
the national average of 50%), while 10% were headed for Europe and
6% for
Asia. 5% of the 60 years and over group were bound for North America, with
6% leaving for Fiji and 9% for the "other" South Pacific Islands.
60
year AND OVER AGE
TRAVEL TO AUSTRALIA
In the year ended March 2007, total 60 year and over age departures to Australia, as "area
of main destination", increased by 6%. The age group's share of
total New Zealand "holiday" departures to Australia, in the
twelve month period under review, was recorded at 17.1% - up from 15.2%
in the year ended March 2006.
60 year and over
age TRAVEL TO ASIA
Total
departures to Asia by the 60 year and over age market rose by 5% in the year
ended March 2007. The age group's share of total New Zealand
"holiday" departures to Asia, in the twelve month period under
review, was recorded at 9.7% - up from 9.5% in the year ended March
2006.
60 year and over
age TRAVEL TO EUROPE
Total
departures to Europe by the 60 year and over age market increased by
16% in the year
ended March 2007. The age group's share of total New Zealand
"holiday" departures to Europe, in the twelve month period under
review, was recorded at 22.8% - up from 21.2% in the year ended March 2006.
60 year and over
age TRAVEL TO NORTH AMERICA
In the year ended March 2007, total 60 year and over age departures to North
America, as "area
of main destination", increased by 5%. The age group's share of
total New Zealand "holiday" departures to North America, in the
twelve month period under review, was recorded at 17.2% - up from 15.2% in
the year ended March 2006.
60 year and over
age TRAVEL TO FIJI
Total
departures to Fiji by the 60 year and over age market increased by
7% in the year
ended March 2007. The age group's share of total New Zealand
"holiday" departures to Fiji, in the twelve month period under
review, was recorded at 10.1% - up from 8.9% in the year ended
March 2006.
60 year and over
age TRAVEL TO THE OTHER SOUTH PACIFIC ISLANDS
In the year ended March 2007, total 60 year and over age departures to the "other"
South Pacific Islands, as "area of main destination", increased
by 14%. The age group's share of total New Zealand
"holiday" departures to "other"
South Pacific Islands, in the twelve month period under review, was
recorded at 15.2% - down from 15.9% in the year ended March 2006.
Each quarter, asmal new
zealand travel provides a full analysis of New Zealand outbound
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