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The 20 to 29 Year
Age Holiday Travel Market
by Alasdair
McIntyre, 18th September 2007
In the year ended March 2007, the 20 to 29 years age group accounted for
13.3% of the total New Zealand population of 4.2 million - down from a
15.1% share in 1997. In numerical terms, this market segment has
fallen by more than 3% in the past ten years.
In the twelve month period under review, a total of 104,941 residents in
the 20 to 29 years age group departed overseas on "holiday"
trips - down 4.5% on the year ended March 2006, and representing a 13%
share of the total outbound
"holiday" market.
Thus the 20 to 29 years age group possesses an average travel
penetration at 1
overseas holiday trip per 5.2 head of population equating
with the national average ratio of 1 overseas holiday trip per
5.2 head
of population.
While
the population base of the 20 to 29 years group has fallen by 3% in
the past ten years, the holiday travel penetration has also declined from a ratio of 1 overseas holiday trip per
6.4 head of population in the
year ended March 1997. This has enabled the group to only achieve a
below average 19%
increase in "holiday" departures in the ten year period,
compared with the national average growth rate of 46%.
In the year ended March
2007, 44% of all 20 to 29 years of age overseas "holiday" departures were bound for
Australia as their "area of main destination" (compared with
the national average of 50%), while 20% were headed for Asia and
7% for Europe. 5% of all 20 to 29 year "holiday"
departures were bound for North America, with 7% leaving for Fiji and 9% for the "other" South Pacific Islands.
20 to 29 year
AGE
TRAVEL TO AUSTRALIA
In the year ended March 2007, total 20 to 29 year age departures to Australia, as "area
of main destination", declined by 9%. The age group's share of
total New Zealand "holiday" departures to Australia, in the
twelve month period under review, was recorded at 11.4% - down from 12.1%
in the year ended March 2006.
20 to 29 year
age TRAVEL TO ASIA
Total
departures to Asia by the 20 to 29 year age market fell by 1% in the year
ended March 2007. The age group's share of total New Zealand
"holiday" departures to Asia, in the twelve month period under
review, was recorded at 25.2% - down from 26.1% in the year ended March
2006.
20 to 29 year
age TRAVEL TO EUROPE
Total
departures to Europe by the 20 to 29 year age market increased by
22% in the year
ended March 2007. The age group's share of total New Zealand
"holiday" departures to Europe, in the twelve month period under
review, was recorded at 12.9% - up from 11.4% in the year ended March 2006.
20 to 29 year
age TRAVEL TO NORTH AMERICA
In the year ended March 2007, total 20 to 29 year age departures to North
America, as "area
of main destination", increased by 7%. The age group's share of
total New Zealand "holiday" departures to North America, in the
twelve month period under review, was recorded at 13.6% - up from 11.8% in
the year ended March 2006.
20 to 29 year
age TRAVEL TO FIJI
Total
departures to Fiji by the 20 to 29 year age market declined by 19% in the year
ended March 2007. The age group's share of total New Zealand
"holiday" departures to Fiji, in the twelve month period under
review, was recorded at 4.7% - down from 4.8% in the year ended
March 2006.
20 to 29 year
age TRAVEL TO THE OTHER SOUTH PACIFIC ISLANDS
In the year ended March 2007, total 20 to 29 year age departures to the "other"
South Pacific Islands, as "area of main destination", increased
by 20%. The age group's share of total New Zealand
"holiday" departures to "other"
South Pacific Islands, in the twelve month period under review, was
recorded at 12.0% - up from 11.9% in the year ended March 2006.
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