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The Under 15 Years
Age Group Holiday Travel Market
by Alasdair
McIntyre, 6th September 2007
In the year ended March 2007, the under 15 years age group accounted for
21.3% of the total New Zealand population of 4.2 million - down from a
23% share in 1997. In numerical terms, this market segment has
grown by only 1.2% over the past ten years.
In the twelve month period under review, a total of 99,837 residents in
the under 15 years age group departed overseas on "holiday"
trips - down 6% on the year ended March 2006, and representing a below average 12.6% of the total outbound
"holiday" market.
Thus the under 15 years age group possesses the lowest travel
penetration of all age groups at 1
overseas holiday trip per 8.8 head of population. This
compares with the national average ratio of 1 overseas holiday trip per
5.2 head
of population.
However, while
the population base of the under 15 years group has grown by just 1% in
the past ten years, the holiday travel penetration has improved markedly
from a ratio of 1 overseas holiday trip per 14.8 head of population in the
year ended March 1997. This has enabled the group to achieve a 71%
increase in "holiday" departures in the ten year period,
compared with the national average growth rate of 46%.
In the year ended March
2007, 53% of all under 15 years of age overseas "holiday" departures were bound for
Australia as their "area of main destination" (compared with
the national average of 50%), while 4% were headed for Europe and
7% for
Asia. 4% of the under 15 years group were bound for North America, with
14% leaving for Fiji and 10% for the "other" South Pacific Islands.
under 15 year age group
TRAVEL TO AUSTRALIA
In the year ended March 2007, total under 15 year age group departures to Australia, as "area
of main destination", declined by 6%. The age group's share of
total New Zealand "holiday" departures to Australia, in the
twelve month period under review, was recorded at 13.2% - down from 13.6%
in the year ended March 2006.
under 15 year age group
TRAVEL TO ASIA
Total
departures to Asia by the under 15 year age group market fell by 7% in the year
ended March 2007. The age group's share of total New Zealand
"holiday" departures to Asia, in the twelve month period under
review, was recorded at 7.9% - down from 8.6% in the year ended March
2006.
under 15 year age group
TRAVEL TO EUROPE
Total
departures to Europe by the under 15 year age group market increased by
11% in the year
ended March 2007. The age group's share of total New Zealand
"holiday" departures to Europe, in the twelve month period under
review, was recorded at 7.6% - up from 7.5% in the year ended March 2006.
under 15 year age group
TRAVEL TO NORTH AMERICA
In the year ended March 2007, total under 15 year age group departures to North
America, as "area
of main destination", declined by 23%. The age group's share of
total New Zealand "holiday" departures to North America, in the
twelve month period under review, was recorded at 10.9% - down from 13% in
the year ended March 2006.
under 15 year age group
TRAVEL TO FIJI
Total
departures to Fiji by the under 15 year age group market dropped by
14% in the year
ended March 2007. The age group's share of total New Zealand
"holiday" departures to Fiji, in the twelve month period under
review, was recorded at 19.7% - down from 21.4% in the year ended
March 2006.
under 15 year age group
TRAVEL TO THE OTHER SOUTH PACIFIC ISLANDS
In the year ended March 2007, total under 15 year age group departures to the "other"
South Pacific Islands, as "area of main destination", increased
by 34%. The age group's share of total New Zealand
"holiday" departures to "other"
South Pacific Islands, in the twelve month period under review, was
recorded at 13.5% - up from 12% in the year ended March 2006.
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